Report: Microsoft ships just shy of 1 million Surface RT tablets in 2022

The International Data Corporation has released a study showing an unexpected growth in the tablet market. Worldwide tablet shipments reached a record total of 52.5 million units in Q4 2022. This is the same quarter Microsoft chose to enter the competition with the Surface family of tablets, releasing the Surface RT tablet. Simply how did Microsoft perform in the first quarter of selling the product?

According to IDC data, the Apple tree iPad stole the show with 22.nine one thousand thousand units shipped. This was thanks to a strong iPad mini launch, besides as the 4th generation iPad. Samsung came in 2d, experiencing 263% year-on-twelvemonth growth and shipping just shy of viii million Android and Windows viii tablets. The company sports a handful of Windows powered tablets under the ATIV umbrella. Apple holds 43.half dozen pct of the market, while Samsung grabs 15.ane per centum.

Also in the tiptop 5 vendors, Amazon and Barnes & Noble both witnessed a abrupt increase in market share with new products performing well during the holiday season. Amazon shipped more than six 1000000 tablets during Q4 2022, pushing the visitor's share to xi.5 percentage. Barnes & Noble well-nigh hit the million unit milestone, jumping upward to snatch one.nine% of the market and sits in fifth identify. Asus vanquish the company and came in fourth, but experienced a slight dip in market place share, downward to v.8%.

Now we check out Microsoft. Noting that the visitor only entered the market place during Q4 concluding twelvemonth, Microsoft didn't perform too badly. Aircraft just under 900,000 units, the Surface RT didn't pull the company into the elevation five listing, but information technology's a beginning. This is also without the upcoming Surface Pro Windows tablet - information technology'll exist interesting to encounter the performance of Microsoft later the second tablet is released.

Surface RT
Strong push from Microsoft. Market too competitive?

Looking back at when the Microsoft Surface with Windows RT was released, we praised the tablet for beingness bold and of high quality. Consumers also rushed to buy ane with stock problems occurring in multiple markets where the Surface was launched and available. Ryan Reith, program manager, Mobile Device Trackers at IDC had the following to comment on the company's performance:

"There is no question that Microsoft is in this tablet race to compete for the long haul. Nonetheless, devices based upon its new Windows 8 and Windows RT operating systems failed to proceeds much ground during their launch quarter, and reaction to the company's Surface with Windows RT tablet was muted at best.

We believe that Microsoft and its partners need to rapidly conform to the marketplace realities of smaller screens and lower prices. In the long run, consumers may grow to believe that high-cease calculating tablets with desktop operating systems are worth a college premium than other tablets, but until and then ASPs on Windows 8 and Windows RT devices demand to come down to drive higher volumes."

The launch could have been better, particularly with the holiday season existence targeted, but we'll be looking forward to when Microsoft (and OEM partners) continue pushing out new hardware. Microsoft's firmly in the race, let's see what comes next.

Source: IDC

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